If Only

This is the article I wrote as an entry to the ad campaign of the Fancy Food Show: 
If Only....

The Winter Specialty Food Show was my first encounter in the exhibit some ten years ago and when I learned they were in New York where I reside, I became it’s regular attendee every summer.

ONe of my greatest concerns as a Filipino, was while other Asian countries were making their presence known at the show, the Philippines was lagging behind. Each year I would scour the aisles for anything from my country but only found a handful from various distributor’s booths.

Not until three years ago, a tandem of Filipino manufacturers representing the Philippine booth offered a variety of dried produces now found in leading groceries and supermarkets across the US . I was overjoyed and immediately established a fruitful rapport with them. Not only did I land a cookbook deal, but I have become an advocate of epicurean Pinoy specialties.

Lately however, marketing is done by major players in the food industry. There is little Philippine government support whatsoever.

If only the world knew of Iloilo’s black plum wine, Cebu’s ‘best pig ever‘, Cavite’s coffee Luwak, plus so much more..If only the world can taste world class tropical gourmet goodness the Philippines can offer…If only … If only….